The role of big data analytics in management innovation and decision-making to achieve strategic competitiveness: a conceptual analytical study. Nanar Journal for Humanities and Social Scienes, [S. l.], v. 2, n. 3, p. 314–327, 2026. DOI: 10.64002/xrjx1965. Disponível em: https://nanar-journal.hilla-unc.edu.iq/index.php/nanar/article/view/483. Acesso em: 25 sep. 2026.