الصحافة الرقمية والتحول المهني: دراسة تحليلية في تغير أنماط الممارسة الصحفية العربية بعد الثورة الرقمية

جامعة ميسور – جمهورية الهند

Abstract

The global media landscape has witnessed fundamental transformations over the past two decades, altering the very nature of journalistic practice. The digital revolution has reshaped the structure of media work, propelling traditional journalism beyond the constraints of time and place into an open digital space characterized by interactivity, speed, and diverse information sources. Amidst this transformation, artificial intelligence has emerged as a key driver of media development, contributing to advancements in journalistic production tools, data processing, fact-checking, and the reshaping of the relationship between journalists and their audiences.

In the Arab world, this transformation has taken on a complex dimension, where technological advancements intersect with the professional, cultural, and institutional challenges facing media organizations. Digital transformation has not been merely a technical process; it has constituted a structural shift in the very concept of journalism, requiring journalists to adopt new skills, including managing digital platforms, analyzing data, working with publishing algorithms, and understanding the dynamics of social media, which now directly influence the news agenda and public opinion.